A corporate blog is published and used by an organization to reach its organizational goals. The advantage of blogs is that posts and comments are easy to reach and follow due to centralized hosting and generally structured conversation threads.
In the corporation are divided into internal and external blog. An internal blog, generally accessed through the corporation's Intranet, is a weblog that any employee can view. Many blogs are also communal, allowing anyone to post to them. As for an external blog is a publicly available weblog where company employees, teams, or spokespersons share their views. It is often used to announce new products and services.
Currently, corporate blogging become a new marketing communication tool for companies. Blogs are the order of the day. They have become a way of promoting just about anything whether it may be public relations, marketing a new product, improving brand image and for research. Besides that, this is a form of advertising for company and it is excellent because it will be sought by customers when they seek to visit it again.
Corporate blogs primarily are used for national branding. They allow companies to present accurate information without the filter of the media or advertising. Marketing blogs can be used to amplify marketing messages through traditional channels. The use of
a blog allows a company to provide a destination of information for consumers, from commercials to promotional coupons, to directions on how to use products
A successful marketing through blogs creates or enters an area of interest where readers are caught up in the use and means of a product or service. In addition, blog writers who believe they can sell musings by payment have been let down, and companies that have used blogs to sell overtly and generated interest.
In the corporation are divided into internal and external blog. An internal blog, generally accessed through the corporation's Intranet, is a weblog that any employee can view. Many blogs are also communal, allowing anyone to post to them. As for an external blog is a publicly available weblog where company employees, teams, or spokespersons share their views. It is often used to announce new products and services.
Currently, corporate blogging become a new marketing communication tool for companies. Blogs are the order of the day. They have become a way of promoting just about anything whether it may be public relations, marketing a new product, improving brand image and for research. Besides that, this is a form of advertising for company and it is excellent because it will be sought by customers when they seek to visit it again.Corporate blogs primarily are used for national branding. They allow companies to present accurate information without the filter of the media or advertising. Marketing blogs can be used to amplify marketing messages through traditional channels. The use of
a blog allows a company to provide a destination of information for consumers, from commercials to promotional coupons, to directions on how to use products
A successful marketing through blogs creates or enters an area of interest where readers are caught up in the use and means of a product or service. In addition, blog writers who believe they can sell musings by payment have been let down, and companies that have used blogs to sell overtly and generated interest.
1 comment:
Crporate blogging is so famous nowaday, but how is can apply in the small company...is it very costly to using corporate blogging to a company in the marketing department. How the malaysia local company using the corporate blogging in their organization....
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