Review a local e-commerce site (week 6)

One of the famous local E-Commerce sites in Malaysia is the Public Bank.

Public Bank was established in August 1966 by its Founder and Chairman, Tan Sri Dato’ Sri Dr. Teh Hong Piow. Known for its superior service delivery, super PB Brand, strong corporate governance and a corporate culture committed to excellence, Public Bank is a top-tier bank in Malaysia. The Public Bank Group employs more than 14,000 people, with over 90% in Malaysia, with the balance spread out in Hong Kong and China, Vietnam, Cambodia, Laos and Sri Lanka. The Public Bank Group has demonstrated a strong capability of delivering exceptionally high rates of organic growth in its core businesses.

The main Core Business The Public Bank Group focuses on a wide range of banking and financial services which include commercial banking, retail wealth management, Islamic banking, investment banking, stock broking and card businesses. Complemented by corporate banking services, Public Bank is a market leader in consumer banking and retail commercial lending to SMEs in Malaysia.

As a UTAR student, it is convenience for them to access pbebanking. These sites allowed student to pay their school fees online. Students just have to subscribe an account and the transaction will be done without have to queue in the bank. Save time and cost. Recently, UTAR and Public Bank have comes up a new Debit card system with 0% interest charge card holder for students. This may allowed students to use the credit card and don’t need to bring out bundle of cash money

For more information, please refers to the website:-

http://www.pbebank.com/

Fraud Prevention In E-Auction (week 6)

An E-Auction is an electronic "reverse" auction where suppliers use internet-based software to bid against each other online and in real time against a published specification. E-Auctions can be based on price alone or can use transformational bidding to account for other criteria such as quality and delivery. E-Auctions are most often used in the final stages of the procurement where all "non-price" factors (e.g. quality evaluation and terms and conditions) have already been agreed.

Online frauds are by far the hardest to track and scammers rarely get caught. When a buyer files a dispute to Paypal, I usually find that Paypal works in favor of the buyer. There is little a seller can do sometimes.

Do you know that over 176,000 complaints were lodged in 2006 relating to Internet fraud; an increase of 16,000 over 2005? The two most common age groups reporting online fraud were 30 - 39 and 40 - 49 at 24% each. Statistics for 2007 are not out yet though.

To prevent consumer from fraud during the E-Auctions. Consumers must beware of:-

Fraud committed by sellers:
1. Shipping faulty items or parts and never acknowledge buyer about it.
2. Shill bidding on own accounts.
3. Dispatching items which are not as described.
4. Selling stolen goods.
5. Selling counterfeits or replicas.6. Receiving payments but not shipping items.

Corporate Blogging: A new marketing communication tool for companies (week 6)

A corporate blog is published and used by an organization to reach its organizational goals. The advantage of blogs is that posts and comments are easy to reach and follow due to centralized hosting and generally structured conversation threads.

In the corporation are divided into internal and external blog. An internal blog, generally accessed through the corporation's Intranet, is a weblog that any employee can view. Many blogs are also communal, allowing anyone to post to them. As for an external blog is a publicly available weblog where company employees, teams, or spokespersons share their views. It is often used to announce new products and services.

Currently, corporate blogging become a new marketing communication tool for companies. Blogs are the order of the day. They have become a way of promoting just about anything whether it may be public relations, marketing a new product, improving brand image and for research. Besides that, this is a form of advertising for company and it is excellent because it will be sought by customers when they seek to visit it again.


Corporate blogs primarily are used for national branding. They allow companies to present accurate information without the filter of the media or advertising. Marketing blogs can be used to amplify marketing messages through traditional channels. The use of
a blog allows a company to provide a destination of information for consumers, from commercials to promotional coupons, to directions on how to use products

A successful marketing through blogs creates or enters an area of interest where readers are caught up in the use and means of a product or service. In addition, blog writers who believe they can sell musings by payment have been let down, and companies that have used blogs to sell overtly and generated interest.

E-Government In Malaysia (week 6)

The Electronic Government initiative was launched to lead the country into the Information Age. It will improve how the government operates internally, as well as how it delivers services to the people of Malaysia. It seeks to improve the convenience, accessibility and quality of interactions with citizens and businesses. At the same time, it will improve information flows and processes within government to improve the speed and quality of policy development, coordination and enforcement.




To accelerate the objectives of Vision 2020, a path has already been defined through seven innovative Flagship Applications. These applications are engineered to start the MSC initiative and create a multimedia heaven for innovative producers and users of multimedia technology. Both local and foreign companies work with various government agencies to enhance the socio-economic development of Malaysia. The Multimedia Super Corridor offers a Malaysian initiative for the Information Age.

The 7 pilots of the Electronic Government Flagship Application are as follows:

1. Project Monitoring System (SPP II)
   
2. Human Resource Management Information System (HRMIS)


3. Generic Office Environment (GOE)


4. Electronic Procurement (EP)
   
5. Electronic Services (ES)


6. Electronic Labor Exchange (ELX)
   
7. E Syariah

Listed above are the implementations so far of our E-Government in Malaysia. Further information on each of the pilots please visits this site.

http://www.mait.com/admin/enews_images/MAIT%20Country%20Intelligence%20eNews96_37.pdf